We’ve worked in a wide variety of categories, well over 50 categories.

Quite frankly our expertise is talking to people, we are great talking to older consumers, younger consumers, teenagers, moms, dads, young adults… If they have breath, we can talk to them and get them to talk.

This diversity of industries is another strength that you will realize when working with the K Group, trends do not happen in isolation but happen across industries, and this industry diversity allows us to spot trends as they begin to unfold.